Great Roofing Sales Presentations

I am always on the lookout for good roofing sales advice. I found this article written by IKO, which is why they are discussing the IKO tools provided to their certified contractors. With that said, the concepts discussed are very good and worth reading. The RooferPro...

Why Customers Buy

Several years ago the Frito-Lay Company completed research revealing some surprising facts. Customers could detect differences in potato chip thickness of .008 inch (that’s eight thousands of an inch). So why is that important? Their customers rejected the chips...